- Chapter 1: Nature and Significance of Management
- Chapter 2: Principles of Management
- Chapter 3: Business Environment
- Chapter 4: Planning
- Chapter 5: Organising
- Chapter 6: Staffing
- Chapter 7: Directing
- Chapter 8: Controlling
- Chapter 9: Financial Management
- Chapter 10: Financial Markets
- Chapter 11: Marketing
- Chapter 12: Consumer Protection
Class 12 Business Studies Notes. Chapter 11 Marketing Management. PDF Free Download.